Nowadays, outsourcing your company’s Facebook and Twitter profiles to a social media agency Melbourne is an increasingly popular option, thanks to low cost and flexibility. But what should you consider when working with an agency? We look at four methods that top clients are using to select an agency to use.
1. Do they understand your business culture and vision?It is important that your chosen agency understands the culture and vision of your company. Social media agencies will present your brand online, so they need to know your brand from within. However, your role as a customer is to ensure that the social media marketing company adheres to your brand values and vision, rather than expecting them to fully understand your brand and industry from the outset. When hiring an agency, be sure to understand your brand by teaching through workshops or seminars.
2. Do they have skilled communicators? Platforms like Twitter, LinkedIn and Facebook are all about communication, so your agency needs to be able to communicate concisely and consistently in order to properly present your brand values and reputation. A successful social media agency is one that is provided by skilled communicators. Digital marketing managers often come from focused roles during interactions with people, for example PR roles, customer service or journalism. Your agency will probably have a mix of these people from these backgrounds, which is a big advantage for your social networking and keeping that person indoors, who can only be proficient in one area.
3. What makes them different from other social media agencies? One of the most important ways to differentiate between a social media agency and another. You need to make sure that the agency is using results generating methods. To do this, you should keep yourself up-to-date with social media industry resources such as Mashable or Social Media Checker. You will then be able to properly audit the agencies for their potential effectiveness and question them in ways you are not sure of.A common way to compare agencies is through case studies. You ask when these campaigns were run, only a year ago, that digital marketing service trends for businesses were different, and businesses had different objectives on social networks, as they do today.
4. How can they measure the return on your investment? It takes into account the last point. As the trend of digital marketing is evolving, and even six months ago, social objectives were different, and therefore a method of measuring ROI. In 2013, social ROI is about its downside. Fortunately, devices have become popular for those who want to measure them.
The big advantage for customers is that a modern social media agency Melbourne tracks everything using the same metrics used everywhere in your digital marketing arsenal. Thanks to clever tools like Google tics analytics, it is possible to track your customers directly from your first contact with them, with your customers having their last sale in the last few days. Make sure your chosen agency knows how to integrate their social platform deeply into their digital marketing, so that the full rewards of social media can be reaped.
